The power of materialism among young adults: exploring the effects of values on impulsiveness and responsible financial behavior

Purpose The purpose of this paper is to investigate the effects values materialism on cognitive and affective impulsiveness responsible financial behavior among young adults. Design/methodology/approach A large-scale study ( n = 483) was conducted a sample adults 18 25 years age in Croatia. Findings research found that has no direct effect behaviour (RFB), however, fully mediates relationship all three there elements materialism, centrality, success happiness RFB. Affective relationship. Furthermore, only as centrality strongly positively influences impulsiveness. Practical implications Presented conclusions could be used by policymakers guidelines for developing educational plans curriculum build capability consumer protection helpful brand management activities targeting people purchase decisions. Originality/value This paper’s ultimate uncover mechanism power behavior. originality established focus investigation an antecedent factor questioning nature between through mediating